Noticias
La Bruja de Oro, a por los chinos
26-11-2008
ADN, 26 de Noviembre de 2008
La Bruja de Oro and speaks Chinese. The administration of the popular Catalan town of Sort (Gerona), has presented its new website in that language to try and sell tickets to the Asian country.
With this change, its founder, Xavier Gabriel, hopes to get "more than ten million customers in a country where the sale of any lottery in the past year increased by 20%.
Their idea is to reach people living in china spain offering the tickets in their language at a price of 24 euros. Until now, the site of La Bruja available in Spanish, Catalan and English.
The administration, which was launched in 1995 and since then acquired a reputation for passing out on several occasions Gordo Christmas, wants to demonstrate its capacity to launch a major marketing operation "and entering the Chinese market which, according to their creator, "is the road leading to La Bruja de Oro to be great."